Essays on distribution.
For founders building the only asset that compounds. Receipts, not listicles.
Distribution Is the Moat: The Only Startup Moat Left
Product can be cloned in a weekend. The only startup moat left is distribution: audience, channels, and learned data. Here's how to build one on purpose.
What Is AI-Native? Definition, Criteria, and the Real Test
AI-native means agents run core workflows and humans approve outcomes. The four criteria that separate AI-native from AI-washed companies.
AI Employees in 2026: What They Actually Do (and Don't)
What AI employees really are, what they do today versus the marketing, how metered pricing compares to salary, where they fail, and how to adopt one.
What Is a GTM Engineer? Definition, Skills, and What's Next
A GTM engineer builds the system that finds, enriches, contacts, and measures buyers instead of doing each step by hand. Definition, origins, skills.
One-Person Marketing Team: The 2026 Operating Manual
How to run marketing alone in 2026: pick one channel, refuse the rest, hold a weekly cadence, and let agents do the drafting while you keep the judgment.
How to Build a Moat: What Still Works in 2026
What a competitive moat is, which classic moats still hold in 2026, and the honest hierarchy for startups: distribution, data, workflows, brand.